Pharma Marketing Management – Unit 5

Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 5 Pricing: Meaning, importance, objectives, determinants of price; pricing methods and strategies, issues in price management in pharmaceutical industry. An overview of DPCO (Drug Price Control Order)and NPPA … Read more

Pharma Marketing Management – Unit 4

Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 4 Pharmaceutical marketing channels:Designing channel, channel members, selecting the appropriate channel, conflict inchannels, physical distribution management: Strategic importance, tasks in physicaldistribution management.Professional sales representative (PSR):Duties of PSR, … Read more

Pharma Marketing Management – Unit 3

Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 3 Promotion:Methods, determinants of promotional mix, promotional budget; An overview ofpersonal selling, advertising, direct mail, journals, sampling, retailing, medicalexhibition, public relations, online promotional techniques for OTC Products. … Read more

Pharma Marketing Management – Unit 2

Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 2 Product decision:Classification, product line and product mix decisions, product lifecycle,product portfolio analysis; product positioning; New product decisions; Productbranding, packaging and labeling decisions, Product management in pharmaceuticalindustry. … Read more

Pharma Marketing Management – Unit 1

Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 1 Marketing: Definition, general concepts and scope of marketing; Distinction between marketing & selling; Marketing environment; Industry and competitive analysis; Analyzing consumer buying behavior; industrial buying behavior. Pharmaceutical … Read more

Social & Preventive Pharmacy – Unit 5

Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 5 Community services in rural, urban and school health: Functions of PHC, Improvementin rural sanitation, national urban health mission, Health promotion and education inschool. Unit 5 Download … Read more

Social & Preventive Pharmacy – Unit 4

Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 4 National health intervention programme for mother and child, National family welfareprogramme, National tobacco control programme, National Malaria Prevention Program, National programme for the health care for … Read more

Social & Preventive Pharmacy – Unit 3

Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 3 National health programs, its objectives, functioning and outcome of the following:HIV AND AIDS control programme, TB, Integrated disease surveillance program(IDSP), National leprosy control programme, National mental … Read more

Social & Preventive Pharmacy – Unit 2

Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 2 Preventive medicine: General principles of prevention and control of diseases such ascholera, SARS, Ebola virus, influenza, acute respiratory infections, malaria, chickenguinea, dengue, lymphatic filariasis, pneumonia, hypertension, diabetes … Read more

Social & Preventive Pharmacy – Unit 1

Download high-quality and well-structured Bpharm 7th-Semester notes in pdf format. The notes are in easy language and easy to remember covering all the topics of the syllabus. Syllabus Unit 1 Concept of health and disease: Definition, concepts and evaluation of public health.Understanding the concept of prevention and control of disease, social causes of diseases and social problems … Read more